I'm a freelance performance marketing specialist, with a focus on paid search (PPC), paid social, measurement and analytics.
Over an 18 year career I have worked both client & agency side, managing the performance marketing activity for major national and international brands. For 11 years, I worked as a performance marketing product expert at Google, helping it's largest agency partners to drive success on the Google Ads platform.
What I offer
Account Audits
I do audits of Google Ads (including tagging & GA4 setup) based on a framework I've created, to bring accounts to the cutting edge. There is literally always a way to increase efficiency and stop wasted spend in a Google Ads account, if you know where to look!
I offer performance marketing / PPC training to people looking to either develop their own skills, or upskill existing staff with a view to bringing activity in-house.
I worked for 11 years at Google, as a performance marketing product specialist and relationship manager; working with some of the largest media agency groups in the UK.
I worked for 7 years in senior paid search roles, leading the performance marketing strategy for brands such as MBNA, Aer Lingus & Macmillan Cancer Support.
I launched my performance marketing consultancy Harmonic Edge in early 2024, with a view to helping businesses drive the maximum efficiency from their performance marketing activity.