What I offer
Brand and Marketing Expertise
Brand development:
Creating the purpose (or 'Why'), and then embedding this into the DNA of a clients business
Marketing Strategy & Execution:
Creating compelling propositions that help to deliver the desired objectives
Team Leadership:
Building and leading high performing teams
Learn moreExperiences
Chief Marketing Officer, Virtua
I was responsible for the development of the brand and marketing strategy, recruiting and building a high performing team, launching a number of AAA NFT partnerships i.e Legendary Pictures, Williams Racing, and successfully launching the company's metaverse proposition.
Founder/Brand Consultant
Partnering with clients to help them achieve long-term competitive advantage by unlocking the potential of their brand. Guiding them through a robust and collaborative process to develop an authentic and emotive brand purpose, then embedding this into the DNA of their business.
Marketing Director (interim), Checkatrade
I developed the communication strategy to drive growth and achieve aggressive business targets by overcoming barriers to use such as DIY, apathy, and word of mouth - while demonstrating the brand purpose of ease.
Head of Franchise Marketing (contract)
I played a pivotal role in the UK launch of Top Gear Series 25, collaborating with BBC Worldwide teams for global success - a key element of this being the shift from core petrol-heads to a broader entertainment audience, leading to increased viewership across linear and on-demand platforms.
Head of Brand Marketing, Auto Trader
I led a transformative project, defining Auto Trader's brand purpose from the ground up and then embedded this across a 1,500-strong organisation, ensuring it was demonstrated across all internal and external touch points.
Senior Marketing Manager, The Walt Disney Company
I orchestrated the successful UK and EMEA launch of the kid’s online world, Club Penguin, assuming the role of European franchise lead. My efforts extended to developing franchise extensions across plush, publishing, video games, and TV, while also securing notable 3rd party partnerships.
Marketing Manager, LEGO
Spearheading the go-to-market strategy for a number of pivotal franchises, collaborating with global brand teams and securing third-party promotions, expanding my brands into theme parks, video games, and apparel.
