What I offer
Marketing Strategy & Executable Plans
Ability to assess the current situation, business needs and develop an executable multichannel strategy & plan achieving short/long term targets. Can help with the business case / sell-in of the strategy to the board/investors if further investment is required.
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End to End Marketing
As a seasoned CMO with a strong ROI focus, versed in all aspects of the marketing function, growth/performance, brand, customer marketing underpinned with analytics, I can assess & optimise investments & execute. Quickly assess the performance of the team, output & increase performance.
Brand Strategy & Development
I can help a brand/business define, refine or reinvigorate the brand strategy and execute the plan across all channels and can also package this up for the team to deliver.
Team Development & High Performance
Strong experience in building, shaping, redefining teams creating high performance, output focused teams. Having managed both small teams & teams of over 100 globally (as well as cross functionally and matrix), provide strong mentoring, clear direction setting & KPI frameworks.
Investment Experience
I can help a business with their investment strategy from a business/marketing perspective whether needing to sell, buy or IPO a business working alongside the CEO and CFO.
Experiences
Global CMO - Time Out Group
Joined on a transformational remit accountable for Time Out Digital and Time Out Market, developing the strategy agreed with Oakley Capital and executed the plan. Played a key role in taking the business from PE backed by Oakley Capital through to IPO.
Advisor & Fractional CMO - Boticca
Fractional CMO & Advisor to the Founder / CEO of Boticca, a Series A funded start up marketplace in the fashion accessories space which was later acquired by Wolf & Badger. Carried out a full audit of the marketing output and team; set up a framework to operate effectively.
CMO - lastminute.com / Travelocity International
CMO for lastminute.com /Travelocity International with end-to-end marketing accountability for lastminute.com, Holiday Autos & Zuji across EMEA & Asia Pac. Led & redefined a marketing team of 100 + globally & accountable for investing a marketing budget for profitable growth.
