The concept has a few names and it is not a new idea, as it was popularised by management guru Charles Handy in his 1994 book The Empty Raincoat. However the term, and path it represents, is rapidly gaining popularity across the world.
Each portfolio career is unique
In the past this type of career was mostly dominated by senior executives, with former CEOs sitting on various boards, writing books, making speeches, etc.
The entry point for those earlier in their careers is often a side hustle or freelancing – generally in your spare time. The more advanced portfolio professionals develop more unique personal brands and offerings, owning their own intellectual property and monetising their skills in multiple ways.
For instance, if you take an interest in writing and have experience as a full stack developer, you could spend part of your time creating new systems for a startup and part of your time creating website templates to sell on a platform.
A portfolio career can be any one of a million different combinations doing either broad or specialised work. One of the most lucrative examples we have found so far is a drone lawyer;
You could equally be buying and selling baby clothes, designing treehouse offices, tutoring maths, training puppies, running digital marketing for a startup and anything in between.
In the UK, of the workforce of 33 million, there are currently around 250,000 people who define their work as a portfolio career. However, 25% of adults have a paying side hustle and many more describe themselves as freelancers or independent consultants, so the true number of portfolio professionals is likely already in the millions, and growing fast.
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Why are portfolio careers gaining popularity?
With companies everywhere trying to minimise their permanent headcount following COVID-19, the services of portfolio career professionals are rising, to help companies and individual clients, to
- fill skills gaps,
- provide unique expertise,
- run projects for growth,
- help restructure or downsize,
- reinvent themselves.
As some portfolio professionals become successful, they in turn start outsourcing work to other portfolio professionals, expanding the market still further.
While landing permanent jobs is getting harder, it is concurrently getting much easier for people to find part-time professional work. With dozens of sites offering ways to monetise your knowledge and skills, you can easily find potential clients who are currently looking for the skills you offer. Within under an hour you can create a professional looking profile on a site like Upwork, Yuno Juno, Nurole or GLG and start pitching for work.
Another reason people choose portfolio careers is to allow them to pick and choose exactly what work they do. Not so long ago, it was discovered that only 13% of corporate employees love their jobs vs 74% of people who founded their own business.
With this level of disillusionment around traditional work, it should not be a surprise that people want a more rewarding career where they make the decisions about what they work on, when they work and who they work with.
With industries being reinvented everywhere, portfolio careers give professionals much better financial security. If you lose one client you may be slightly worse off, but you haven’t lost your entire income.
Contrast that with the person who loses their full-time job and loses their entire income, unsure of when they will ever start earning again.
How much can I make from a portfolio career?
A study from CSRE—‘The Freelance Project and Gig Economies of the 21st Century’—found that the average portfolio employee earned £74,000 per year. Clearly this number is entirely dependent on the kind of work you are doing, but it is significantly above the average full time salary in the UK of £30,000.
As an example, according to ITJobsWatch the average day rate for a product manager in London is £500 which is a pro rata annual salary of £130,000 before taxes. The average salary of a full time Product Manager is £55,254 according to Glassdoor. If a product manager worked only 42% (110 days per year) in a portfolio career, she could earn the same amount as in a full time role.
Specialising also increases your income potential. For example if you are an IT generalist consultant the average hourly rate is £39, but if you specialise as a Salesforce consultant your average hourly rate is £63. An IT generalist is likely to have some experience with Salesforce, so by doubling down on this area they can increase their potential earnings.
One word of advice. Although developing more specialised knowledge and skills will generally earn you more, there may not always be enough work to fill your calendar at the higher rate, so you may need to fill in the gaps from your specialist work with a broader offering, where there is higher demand.
For example, you could be an amazing speech writer and earn great fees per speech, but if there aren’t enough speeches, you would need to also offer more basic writing services to fill in the gaps.
How can I start a portfolio career?
There are already millions of people who have taken the first step towards a portfolio career through a side hustle.
Having interviewed many highly successful portfolio professionals, an element that often comes up is that plenty start out with a side hustle, which they grew until eventually they could drop the day job and turn the side hustle into a full career.
However, not every side hustle pays well, and many portfolio professions leapfrog this stage. Anybody with a laptop, wifi, and a set of in-demand skills can start a portfolio career from their home.
You need to start by identifying your knowledge and skills that are most valuable. Don’t just think about selling your time; monetising the same skill in multiple ways can be the best possible way to maximise your revenue.
For example, a drone lawyer can offer legal services to companies, consult with governments writing new laws, present at conferences on the subject, sell training courses online and lecture at university—all using the same knowledge and skills.
Offering your skills to a company and getting paid per hour is only the baseline for portfolio careers; success and growth often comes from monetising that skill in as many ways as possible.
You also need to know that what you’re offering is both something that is needed and differentiated. You do this by looking at the demand for it from your target customers and the number of people offering similar services to you.
For instance, if you promote yourself as a graphic designer you may struggle to win work, as the market for generalist graphic designers is already well catered for. However if you find a specialism, such as creating Doodly videos, you are more likely to win work from those looking for that specific skill.
Once you have defined your value, there are a set of step-by-step actions that you need to take to announce your arrival and start generating income.